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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,792 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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4301 - 4325 of 4,580 Reviews for Foundations of Digital Marketing and E-commerce

By Alexander C U

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May 24, 2022

The foundational course rich & indepth.

By Lau S J

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Oct 5, 2022

quite helpful for entry level like me

By Quynh H

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Aug 26, 2022

Informative but I need more practicing

By mohamed o

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Oct 30, 2023

I wish that it had hands on experince

By Arslan Z

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Sep 30, 2023

very condensed but it is introductory

By Rahul K

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Sep 25, 2023

its very good for that type of course

By Omer S A

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Nov 1, 2023

Great course, it's very informative.

By Ganesh F

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Jun 24, 2023

very good content provided by Google

By Devin “ H

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Apr 17, 2023

It was easy to learn and go through.

By Alka B

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Nov 13, 2022

Good teaching method good experience

By Wande A

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Jul 28, 2022

Easy to follow, simple to understand

By Shreya A

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May 8, 2024

i had great exeriece in this course

By T K C (

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Nov 7, 2022

easy to follow and very informative

By Rajarshi P

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Dec 27, 2022

It was amazing to learn new things

By Amber D (

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Sep 26, 2022

Y'all got me through!! Thank you.

By Nick

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Jun 29, 2022

Great coverage on the foundations.

By nelson D G ( t r a

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Nov 21, 2023

lots to know, new language to me.

By Bonakele Z

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Sep 17, 2023

Very informative and interesting.

By Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

By Muhammad S

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Mar 27, 2023

Good and a easy to learn course.

By Ashish D

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Dec 2, 2022

lacking assignments and projects

By Abdelghani a

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Jul 19, 2022

It is a very interesting course.

By Kevin G

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Sep 2, 2023

Good intro into what comes next

By Aaron F

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May 9, 2023

great information for beginning

By Walida T

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Jan 15, 2023

It was great. Very informative.