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完成時間大約為17 小時

建議:5 weeks of study, 2-3 hours/week...

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100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為17 小時

建議:5 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Social Media Concepts

In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops.

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10 個視頻 (總計 65 分鐘), 2 個閱讀材料, 1 個測驗
10 個視頻
Navigating the MOOC4分鐘
Introduction to module 15分鐘
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8分鐘
What are social media?7分鐘
What is my online identity?8分鐘
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7分鐘
Who uses social media?6分鐘
Connect me to the bigger picture5分鐘
Module 1 summary2分鐘
2 個閱讀材料
Module 1 readings10分鐘
Tweet your core affiliation10分鐘
1 個練習
Social media concepts16分鐘
2
完成時間為 4 小時

Collaborative Practices of Social Media Users

We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production.

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8 個視頻 (總計 50 分鐘), 2 個閱讀材料, 2 個測驗
8 個視頻
What is the difference between a network and a community?8分鐘
What is user-created content?6分鐘
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7分鐘
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6分鐘
Social media's hidden power agents5分鐘
Community management. Interview with Venessa Paech9分鐘
Module 2 summary2分鐘
2 個閱讀材料
Module 2 readings10分鐘
Optional activity: managing your social media10分鐘
1 個練習
Who are the users of social media?16分鐘
3
完成時間為 2 小時

Participatory Culture and Media Organisations

Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art.

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9 個視頻 (總計 58 分鐘), 2 個閱讀材料, 1 個測驗
9 個視頻
The impact of social media on cultural production6分鐘
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7分鐘
How are global institutions using social media?6分鐘
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6分鐘
What are precarious labour models?5分鐘
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9分鐘
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8分鐘
Module 3 summary3分鐘
2 個閱讀材料
Module 3 readings10分鐘
Optional activity: Explore a cultural institution's social media10分鐘
1 個練習
Participatory Culture and Media Organisations16分鐘
4
完成時間為 3 小時

Social Media Data Analytics

Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks.

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6 個視頻 (總計 32 分鐘), 2 個閱讀材料, 2 個測驗
6 個視頻
What are data analytics?8分鐘
How do we generate meaning from social media data analytics?4分鐘
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8分鐘
Iterative social media design6分鐘
Module 4 summary2分鐘
2 個閱讀材料
Module 4 readings10分鐘
Optional activity: Interpreting social media data10分鐘
1 個練習
Social Media Data Analytics16分鐘
4.5
8 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

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通過此課程獲得實實在在的工作福利

來自Ethical Social Media 的熱門評論

創建者 BKSep 20th 2016

All users are good at using social Media but they don't really understand the SM Ethics. Thanks to this course to give us the world view on SM Ethics. Love the course

創建者 MKMay 5th 2017

This course have increased my knowledge about Social Media and how to plan Social media strategy. Provided materials was good too. Thanks.

講師

Avatar

Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

關於 悉尼大学

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

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