課程信息
4.5
136 個評分
30 個審閱
專項課程

第 2 門課程(共 7 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/weeks...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 2 門課程(共 7 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/weeks...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Module 1: Introduction, Classic Modes of Survey Data Collection

In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses....
Reading
12 個視頻(共 134 分鐘), 5 個閱讀材料, 1 個測驗
Video12 個視頻
1.2.1 Introduction to Survey Errors10分鐘
1.2.2 Variable Error and Bias10分鐘
1.2.3 Total Survey Error7分鐘
1.3.1 What do we mean by “mode?”16分鐘
1.3.2 Mode Choice (by respondent)12分鐘
1.4.1 Mixed Mode Design8分鐘
1.4.2 Concurrent Mixed Mode8分鐘
1.4.3 Sequential (Follow-up) Mixed Mode11分鐘
1.4.4 Interview with David Weir (U. Michigan) on Mixed Mode Designs15分鐘
1.5.1 Response Rates6分鐘
1.5.2 Nonresponse Error13分鐘
Reading5 個閱讀材料
Module 1 Overview10分鐘
Help us learn more about you!10分鐘
Module 1 Required Readings10分鐘
Module 1 Lecture Slides10分鐘
Notice for Auditing Learners: Assignment Submission10分鐘
Quiz1 個練習
Module 1: Classic Modes of Data Collection20分鐘
2
完成時間(小時)
完成時間為 3 小時

Module 2: Self-administration, Online Data Collection

This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective....
Reading
9 個視頻(共 131 分鐘), 3 個閱讀材料, 1 個測驗
Video9 個視頻
2.1.2 ACASI continued8分鐘
2.2.1 Coverage17分鐘
2.2.2 Nonresponse9分鐘
2.2.3 Measurement21分鐘
2.3.1 Progress Indicators, Running Tallies10分鐘
2.3.2 Online Definitions6分鐘
2.3.3 Speeding Interventions10分鐘
2.4 Reg Baker (MRII) about web surveys in market research36分鐘
Reading3 個閱讀材料
Module 2 Overview10分鐘
Module 2 Required Readings10分鐘
Module 2 Lecture Slides10分鐘
Quiz1 個練習
Quiz Two24分鐘
3
完成時間(小時)
完成時間為 4 小時

Module 3: Interviewers and Interviewing

In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration. ...
Reading
9 個視頻(共 173 分鐘), 3 個閱讀材料, 1 個測驗
Video9 個視頻
3.1.2 Respondent selection, Within Household Sampling14分鐘
3.1.3 Proxy Responding13分鐘
3.2.1 Standardization Debate: Wording vs. Meaning12分鐘
3.2.2 Different approaches to standardized interviewing14分鐘
3.2.3 Personal vs. Formal Style, I-R Rapport18分鐘
3.3.1 Variance: Interviewer Behavior25分鐘
3.3.2 Bias: Interviewers’ Fixed Attributes16分鐘
3.4 Interview with Nora Cate Schaeffer (UW) about recruitment and interviewing40分鐘
Reading3 個閱讀材料
Module 3 Overview10分鐘
Module 3 Required Readings10分鐘
Module 3 Lecture Slides10分鐘
Quiz1 個練習
Quiz Three20分鐘
4
完成時間(小時)
完成時間為 5 小時

Module 4: Emerging modes, new data sources

In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources. ...
Reading
12 個視頻(共 194 分鐘), 4 個閱讀材料, 2 個測驗
Video12 個視頻
4.1.2 Mobile Web Surveys19分鐘
4.1.3 Text Message Surveys11分鐘
4.1.4 Text vs. Voice Interviews15分鐘
4.2.1 Record linkage: statistical issues12分鐘
4.2.2 Record linkage: Techniques18分鐘
4.2.3 Record linkage: informed consent and ethical issues12分鐘
4.3.1 Uses of Big Data, Sensing Technology, Social Media Content as Data17分鐘
4.3.2 Social media applications: Measuring Mood and Depression11分鐘
4.3.3 Social Media and Population Estimates: Successes7分鐘
4.3.4 Why does social media content align with surveys data sometimes and not other times?13分鐘
4.4 Interview with Aigul Mavletova (National Research University Higher School of Economics, Mosow) on mobile web surveys37分鐘
Reading4 個閱讀材料
Module 4 Overview10分鐘
Module 4 Required Readings10分鐘
Module 4 Lecture Slides10分鐘
Post-course Survey10分鐘
Quiz2 個練習
Module 4: Emerging modes, new data sources20分鐘
Final Exam40分鐘
4.5
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

50%

加薪或升職

熱門審閱

創建者 SKJul 20th 2016

There is one word for this Course "Amazing". No matter if you are a undergrad student or a seasoned researcher, you'll feel that you have learned a lot from this course.

創建者 CPMar 29th 2017

The course material presents the traditional methods and latest developments in data collection for survey research. Excellent overall.

講師

Avatar

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research

關於 University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

關於 Survey Data Collection and Analytics 專項課程

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心