This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project.
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第 4 門課程（共 5 門）
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完成時間大約為18 小時
建議：6 weeks of study, 2-4 hours/week
英語（English）
字幕：英語（English）
教學大綱 - 您將從這門課程中學到什麼
完成時間為 1 小時
Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
完成時間為 1 小時
1 個視頻 （總計 4 分鐘）, 4 個閱讀材料
1 個視頻
Welcome3分鐘
4 個閱讀材料
Objectives and outcomes10分鐘
Learning how to learn10分鐘
Learning vocabulary10分鐘
The HKUST Grammar Guide10分鐘
完成時間為 5 小時
What is culture?
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
完成時間為 5 小時
4 個視頻 （總計 21 分鐘）, 7 個閱讀材料, 4 個測驗
4 個視頻
English as a Lingua Franca8分鐘
Challenging grammar: comparative and superlative forms2分鐘
Challenging English sounds /ʃ/ "sherry" and /ʧ/ "cherry"s3分鐘
7 個閱讀材料
Objectives and outcomes10分鐘
Vocabulary prep10分鐘
Can we define culture?10分鐘
Objectives and outcomes10分鐘
Vocabulary list10分鐘
More on comparative and superlative forms10分鐘
Relatively, rather, compared to10分鐘
3 個練習
Vocabulary practice12分鐘
Vocabulary practice10分鐘
Module 230分鐘
完成時間為 8 小時
Culture and communication strategies
Welcome to Week 3! This week we will cover Module 3 where we introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
完成時間為 8 小時
9 個視頻 （總計 73 分鐘）, 8 個閱讀材料, 6 個測驗
9 個視頻
The cultural situation - Part 110分鐘
The cultural situation - Part 210分鐘
Cultural strategy - Writing7分鐘
Cultural strategy: Speaking (Part 1)12分鐘
Cultural strategy: Speaking (Part 2)9分鐘
Challenging English Grammar: Connective choice3分鐘
Challenging English Sounds - /ŋ/ “thing” and /ŋk/ “think”5分鐘
Rhythm, stress and pausing5分鐘
8 個閱讀材料
Vocabulary prep10分鐘
Cross-cultural communication barriers10分鐘
Avoiding cultural faux pas in international business10分鐘
Objectives and outcomes10分鐘
Vocabulary list10分鐘
Adverb and Connective Choice10分鐘
List of conjuncts10分鐘
Peer review practice: Sample of a culturally insensitive email10分鐘
4 個練習
Vocabulary prep10分鐘
Vocabulary practice10分鐘
Culturally insensitive email: peer review practice8分鐘
Module 330分鐘
完成時間為 6 小時
Culture and management communication
Welcome to Week 4! This week we will cover Module 4 where we introduce you to common cultural frameworks used in the business world, how theories inform management in cross-cultural situations and language skills you will use in management situations. You will also be introduced to vocabulary and language skills common to business communications.
完成時間為 6 小時
5 個視頻 （總計 31 分鐘）, 5 個閱讀材料, 4 個測驗
5 個視頻
Cross-cultural communication skills for management8分鐘
Directness of language7分鐘
Challenging English Grammar:The continuous tense2分鐘
Challenging English sounds: /w/ "west"-v- /v/ "vest"4分鐘
5 個閱讀材料
More on Hofstede's cultural dimensions10分鐘
Hofstede’s Cultural Dimensions: applications, further studies, and criticisms10分鐘
Objectives and outcomes10分鐘
Vocabulary list10分鐘
More on the continuous (past, present, future)10分鐘
2 個練習
Vocabulary practice10分鐘
Module 428分鐘
4.7
44 條評論來自Business English for Cross-cultural Communication的熱門評論
It was an amazing experience to me for the very first time I studied online.\n\nI learned a lot. I enjoyed learning with COURSERA.\n\nEverything was great!
This course is Awesome to learn about culture from other countries .\n\nHofstede cross cross culture is very excellent to learned .
關於 香港科技大学
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
關於 面向非母语人士的商务英语 專項課程
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
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