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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

4.5
404 個評分
124 個審閱

課程概述

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

熱門審閱

SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

VR

Oct 13, 2019

An amazing theoretical and practical approach to content marketing for all levels but especially marketing professionals looking to fine tune their digital marketing skills.

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51 - The Strategy of Content Marketing 的 75 個評論(共 123 個)

創建者 Vishal O

Dec 23, 2017

This is a comprehensive course arranged in a structured manner using the content available on the Copyblogger website.

Sonia is a great presenter - which means that her experience speaks, and she doesn't let this look fluffy or boring at all.

It seems like the team has extracted all the essential information necessary to create content strategies and then put them together.

It has definitely been worth the time.

It's more than watching videos or reading PDFs - it introduces you to new perspectives and actually teaches you something that matters.

創建者 Vittoria B

Nov 02, 2017

I really enjoyed this curse. Very interesting and effective! I learned so much and can't wait to put all this in practice with my blog. Only little remark, I would have appreciated my assignments being reviewed by the instructor, not by (still unqualified) peers. This to have more constructive critics and suggestions to improve.

創建者 Dave M

Apr 15, 2018

Great course. Well taught and great information.

創建者 claudia b

Nov 12, 2017

This course was well structure, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!

創建者 Eduardo M

May 22, 2018

A lot of useful content, specially in the reading material.

創建者 Soalatom E D

Sep 24, 2017

Excellent course with great insight.

創建者 Debbie S

Feb 21, 2018

This is the most useful class on content marketing I have even taken.

創建者 Smriti

Feb 19, 2018

Very good course, the reading material is really good.

What can be better is understanding a bit on analytics / tracking / SEO

創建者 Sarita A

Dec 07, 2017

Well-organized introduction course that bursts with information!

創建者 Darja Z

Oct 22, 2017

It's simple and useful. The video lessons are so cool, its very good when you hear and see the information.

創建者 Soy B

May 01, 2017

Very Good course

創建者 Bach N L

Aug 30, 2017

The course provide me an overview about Content Marketing and also gain my acknowledgment so much. Through the course, I understand clearly about the elements of a good content, how to attract customer, empathy and experience map, types of content and the important of landing page. It very interesting and useful for content marketers. Lets try it out!

創建者 Đào T X M

Jan 12, 2018

useful

創建者 JTSiems

Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

創建者 owais k

Jun 26, 2018

course was informative

創建者 Mukul B

Jun 20, 2018

Very useful. It has helped me to cut the clutter in my business.

創建者 Santosh R H

Apr 13, 2018

Very interesting and informative course

創建者 Rachel Y

Sep 14, 2017

This is the best content marketing course that I've never had, the additional reading materials are very helpful and impressive.

創建者 John W

Feb 06, 2017

A huuuuge amount of great information. Very professionally presented. Easy to put into immediate practice. Thank you!

創建者 Carlos J d S C B

Apr 11, 2019

An excellent course for anyone who wants to start in content marketing. The practical tasks are essential I recommend this course to all interested and mainly to those who intend to work with digital marketing.

Thanks to Coursera for this learning path.

創建者 Rudresh s

Jun 09, 2019

Nicely structured course touching upon all the aspects of Content and Copy writing . The instructor is great and easily conveys the concept of the course and modules. Very practical assignments to test the knowledge. I definitely feel more confident in terms of creating content strategy for a website, blog, social media channels.

創建者 Charlotte k

Jun 27, 2019

Excellent!

創建者 Kerry C

Jul 14, 2019

Really nice balance of video/audio and reading materials. Found all the information useful and well organized.

創建者 Kevin S

Aug 13, 2019

Great course with some great projects. Community is really active and provides constructive feedback to develop and improve the results!

創建者 Alexandra S

Aug 10, 2019

I love everything about it! Just one technical thing - the podcasts are not available in smartphone version...