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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

4.5
403 個評分
124 個審閱

課程概述

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

熱門審閱

SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

VR

Oct 13, 2019

An amazing theoretical and practical approach to content marketing for all levels but especially marketing professionals looking to fine tune their digital marketing skills.

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26 - The Strategy of Content Marketing 的 50 個評論(共 123 個)

創建者 Fatima B

Feb 25, 2019

Amazing course and the instructor is very experienced.

創建者 Francesco C

Feb 09, 2019

Very good course, complete and depth

創建者 Carlos J d S C B

Apr 11, 2019

An excellent course for anyone who wants to start in content marketing. The practical tasks are essential I recommend this course to all interested and mainly to those who intend to work with digital marketing.

Thanks to Coursera for this learning path.

創建者 Patricia

Mar 14, 2019

Curso completo y muy actualizado. Va al grano y sabe comunicar las ideas, resulta muy entretenido.

創建者 Rafael I G T

Mar 10, 2019

Amazing, great material. Dynamic!

創建者 Akhlis P

Sep 24, 2018

This is the best content marketing course I've found so far. Worth the time and money.

創建者 Mohamed Y

Aug 09, 2018

good course

創建者 Leigh-Andra G

Aug 17, 2018

Comprehensive and the breakdown for lessons were easy to digest and learn.

創建者 Calorine

Sep 04, 2018

I'm glad that the course has given me some insights to be applied to my workfield.

創建者 saharnaz s

Oct 20, 2018

perfect! this course has changed my life, i found really helpful things for doing my job better and it gave me ideas for my career and my goals...it gave knowledge and confidence and i have never been this excited about content marketing in my life.

創建者 Shweta M

Nov 17, 2018

I gained a lot of valuable insights into content marketing.

Really helpful!

創建者 Carlos i

Nov 07, 2018

Realmente me ha ayudado a comprender una parte del marketing

Muchas gracias Coursera

創建者 Brent T

Jan 20, 2018

this course was phenomenal. if you're looking for a framework to begin or even refine your career as a content marketer, strategist or writer, this course is a great way to do that. it's very much self-directed in that you'll get out of it what you put into it. if you go into the course with an objective in mind (or an audience, it will prove even more useful). finally, the podcasts are great -- unconventional for a course -- but it lets you "study" on the go. pro-tip: the bulk of the depth of knowledge is in the ebooks. jam-packed with wisdom AND great examples of exceptional writing. A+ work on this course, guys.

創建者 Bach N L

Aug 30, 2017

The course provide me an overview about Content Marketing and also gain my acknowledgment so much. Through the course, I understand clearly about the elements of a good content, how to attract customer, empathy and experience map, types of content and the important of landing page. It very interesting and useful for content marketers. Lets try it out!

創建者 Đào T X M

Jan 12, 2018

useful

創建者 JTSiems

Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

創建者 Sipho D

Jul 05, 2017

Great material, from the very basics to the more intricate of detail. Thanks Sonia

創建者 owais k

Jun 26, 2018

course was informative

創建者 Mukul B

Jun 20, 2018

Very useful. It has helped me to cut the clutter in my business.

創建者 Santosh R H

Apr 13, 2018

Very interesting and informative course

創建者 Rachel Y

Sep 14, 2017

This is the best content marketing course that I've never had, the additional reading materials are very helpful and impressive.

創建者 Nguyễn K L

Sep 18, 2017

An useful course for a marketer! Thank you, teachers!

創建者 John W

Feb 06, 2017

A huuuuge amount of great information. Very professionally presented. Easy to put into immediate practice. Thank you!

創建者 Carlos P R

Apr 01, 2018

Awesome Training!

I strongly recommend it!

創建者 Maria J E

May 07, 2018

Awesome course to get started with content marketing strategy. Sonia Simone rocks!