課程信息
4.6
740 ratings
179 reviews
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"...
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:28 hours of videos and assignments

完成時間大約為11 小時
Comment Dots

English

字幕:English, French, Ukrainian, Chinese (Simplified), Spanish
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:28 hours of videos and assignments

完成時間大約為11 小時
Comment Dots

English

字幕:English, French, Ukrainian, Chinese (Simplified), Spanish

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 3 小時

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
Reading
16 個視頻(共 60 分鐘), 8 個閱讀材料, 2 個測驗
Video16 個視頻
What is Communication?3分鐘
Concepts3分鐘
Theories4分鐘
Transmission2分鐘
Reception, Signs, and Signification4分鐘
Cultural Approach4分鐘
Three Approaches2分鐘
A Short History of Communication Science2分鐘
Greek and Roman Rhetorica3分鐘
Two Schools of Classical Communication Science3分鐘
Rhetorical Theory5分鐘
The Dark Ages of Communication4分鐘
A Renaissance of our Field3分鐘
The Printing Press as an Agent of Change3分鐘
Towards a Modern Communication Science7分鐘
Reading8 個閱讀材料
Welcome to Introduction to Communication Science10分鐘
About Us10分鐘
About UvA10分鐘
Transcripts10分鐘
Research in this MOOC10分鐘
Survey 110分鐘
LBON: An Introduction to Communication Science10分鐘
LBON: A Short History of Communication Science10分鐘
Quiz2 個練習
An Introduction to Communication Science26分鐘
History of Communication Science32分鐘

2

章節
Clock
完成時間為 3 小時

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
Reading
16 個視頻(共 65 分鐘), 3 個閱讀材料, 2 個測驗
Video16 個視頻
The Power of Propaganda and the All-powerful Media Paradigm3分鐘
Needles, Bullets, and Martians3分鐘
Powerful Media Put to the Test5分鐘
Minimal Effects4分鐘
Powerful Media Rediscovered4分鐘
A Revolution in the Media Landscape4分鐘
Negotiated Effects3分鐘
An Introduction to the Reception and Signification Perspective3分鐘
Message Construction4分鐘
Active Audiences4分鐘
Selective Processing3分鐘
Cognitive Shortcuts4分鐘
Central and Peripheral Route2分鐘
Getting Through the Filter4分鐘
Encoding, Decoding, and the Construction of Meaning4分鐘
Reading3 個閱讀材料
LBON: The Linear Effect-Oriented Approach10分鐘
Survey 210分鐘
LBON: The Reception and Significance Perspective10分鐘
Quiz2 個練習
The Linear Effect-Oriented Approach32分鐘
The Reception and Signification Perspective32分鐘

3

章節
Clock
完成時間為 2 小時

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
Reading
16 個視頻(共 67 分鐘), 2 個閱讀材料, 1 個測驗
Video16 個視頻
Producing and Maintaining Culture4分鐘
Making Sense of the World4分鐘
Popular Culture: Reflection or Illusion?4分鐘
Cultural Studies: Birmingham and Toronto5分鐘
Cultural Groups4分鐘
How To Fit In?5分鐘
Conclusion: Cultural Conformity and Relativism4分鐘
Introduction Question & Answers2分鐘
Metaphors3分鐘
The Role of Media in Society4分鐘
More Metaphors on the Role of Media in Society3分鐘
Primary and Secondary Research5分鐘
What's New About New Media?5分鐘
Globalization: Village vs. Tribes5分鐘
About the Exam分鐘
Reading2 個閱讀材料
LBON: The Cultural Approach10分鐘
Survey 310分鐘
Quiz1 個練習
The Cultural Approach32分鐘

4

章節
Clock
完成時間為 4 小時

Final Exam

...
Reading
1 個視頻(共 3 分鐘), 2 個閱讀材料, 4 個測驗
Video1 個視頻
Thank you3分鐘
Reading2 個閱讀材料
Survey 410分鐘
Final notes10分鐘
Quiz4 個練習
Exam Part 150分鐘
Exam Part 250分鐘
Exam Part 350分鐘
Exam Part 450分鐘
4.6
Briefcase

83%

通過此課程獲得實實在在的工作福利
Money

12%

加薪或升職

熱門審閱

創建者 LHAug 9th 2016

An awesome course, very interesting and the teaching method was awesome. Loved the drawings presented, it made it a lot easier. Hope to be studying at this University in the future.

創建者 BCMar 18th 2017

It is an interesting and interactive course. I have learnt basic Communication science theories with a visual and understandable methods. Thank you so much for your great course!

講師

Rutger de Graaf

PhD
Graduate School of Communication Science

關於 University of Amsterdam

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

還有其他問題嗎?請訪問 學生幫助中心