課程信息
19,038

100% 在線

立即開始,按照自己的計劃學習。

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完成時間大約為11 小時

建議:28 hours of videos and assignments...

英語(English)

字幕:法語(French), 烏克蘭語, 中文(簡體), 英語(English), 西班牙語(Spanish)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:28 hours of videos and assignments...

英語(English)

字幕:法語(French), 烏克蘭語, 中文(簡體), 英語(English), 西班牙語(Spanish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
16 個視頻 (總計 60 分鐘), 8 個閱讀材料, 2 個測驗
16 個視頻
What is Communication?3分鐘
Concepts3分鐘
Theories4分鐘
Transmission2分鐘
Reception, Signs, and Signification4分鐘
Cultural Approach4分鐘
Three Approaches2分鐘
A Short History of Communication Science2分鐘
Greek and Roman Rhetorica3分鐘
Two Schools of Classical Communication Science3分鐘
Rhetorical Theory5分鐘
The Dark Ages of Communication4分鐘
A Renaissance of our Field3分鐘
The Printing Press as an Agent of Change3分鐘
Towards a Modern Communication Science7分鐘
8 個閱讀材料
Welcome to Introduction to Communication Science10分鐘
About Us10分鐘
About UvA10分鐘
Transcripts10分鐘
Research in this MOOC10分鐘
Survey 110分鐘
LBON: An Introduction to Communication Science10分鐘
LBON: A Short History of Communication Science10分鐘
2 個練習
An Introduction to Communication Science26分鐘
History of Communication Science32分鐘
2
完成時間為 3 小時

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
16 個視頻 (總計 65 分鐘), 3 個閱讀材料, 2 個測驗
16 個視頻
The Power of Propaganda and the All-powerful Media Paradigm3分鐘
Needles, Bullets, and Martians3分鐘
Powerful Media Put to the Test5分鐘
Minimal Effects4分鐘
Powerful Media Rediscovered4分鐘
A Revolution in the Media Landscape4分鐘
Negotiated Effects3分鐘
An Introduction to the Reception and Signification Perspective3分鐘
Message Construction4分鐘
Active Audiences4分鐘
Selective Processing3分鐘
Cognitive Shortcuts4分鐘
Central and Peripheral Route2分鐘
Getting Through the Filter4分鐘
Encoding, Decoding, and the Construction of Meaning4分鐘
3 個閱讀材料
LBON: The Linear Effect-Oriented Approach10分鐘
Survey 210分鐘
LBON: The Reception and Significance Perspective10分鐘
2 個練習
The Linear Effect-Oriented Approach32分鐘
The Reception and Signification Perspective32分鐘
3
完成時間為 2 小時

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
16 個視頻 (總計 67 分鐘), 2 個閱讀材料, 1 個測驗
16 個視頻
Producing and Maintaining Culture4分鐘
Making Sense of the World4分鐘
Popular Culture: Reflection or Illusion?4分鐘
Cultural Studies: Birmingham and Toronto5分鐘
Cultural Groups4分鐘
How To Fit In?5分鐘
Conclusion: Cultural Conformity and Relativism4分鐘
Introduction Question & Answers2分鐘
Metaphors3分鐘
The Role of Media in Society4分鐘
More Metaphors on the Role of Media in Society3分鐘
Primary and Secondary Research5分鐘
What's New About New Media?5分鐘
Globalization: Village vs. Tribes5分鐘
About the Exam
2 個閱讀材料
LBON: The Cultural Approach10分鐘
Survey 310分鐘
1 個練習
The Cultural Approach32分鐘
4
完成時間為 4 小時

Final Exam

...
1 個視頻 (總計 3 分鐘), 2 個閱讀材料, 4 個測驗
1 個視頻
Thank you3分鐘
2 個閱讀材料
Survey 410分鐘
Final notes10分鐘
4 個練習
Exam Part 150分鐘
Exam Part 250分鐘
Exam Part 350分鐘
Exam Part 450分鐘
4.6
190 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

38%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 LSFeb 21st 2017

This course was incredibly delightful and very helpful, as a media and communication student, this course widened the information I had and helped me with my home university courses. Thank you!

創建者 MODec 24th 2018

Great course structure, great professor. This was a very interesting and eye opening course for me, it's well explained and given with so much care of the information. Thank you so much.

講師

Avatar

Rutger de Graaf

PhD
Graduate School of Communication Science

關於 阿姆斯特丹大学

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

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