English for Business and Entrepreneurship
提供方
English for Business and Entrepreneurship
University of Pennsylvania
課程信息
4.8
1,117 ratings
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate."
This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan.
Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.
Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.
您將獲得的技能
Business PlanMarket ResearchEnglish LanguageEntrepreneurship
教學大綱 - 您將從這門課程中學到什麼
1
章節
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
23 個視頻（共 83 分鐘）, 14 個閱讀材料, 13 個測驗
23 個視頻
Course Introduction Part I - Course Overview (Video 2)4分鐘
Course Introduction Part II - Using the Course Site (Video 3)4分鐘
Unlockable Achievement分鐘
What is Entrepreneurship? (Video 4: Part 1)2分鐘
What is Entrepreneurship? (Video 4: Part 2)5分鐘
Language Focus - Reading Skills (Video 5 Part 1)2分鐘
Language Focus - Reading Skills (Video 5 Part 2)5分鐘
Unlockable Achievement分鐘
Why Entrepreneurship? (Video 6 Part 1)6分鐘
Why Entrepreneurship? (Video 6 Part 2)2分鐘
Ideas, Products, and Opportunities (Video 7)6分鐘
Unlockable Achievement分鐘
Unlockable Achievement分鐘
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7分鐘
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2分鐘
Deciding on a Type of Startup (Video 9 Part 1)5分鐘
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3分鐘
Risk, Failure, and Important Steps (Video 10 Part 1)4分鐘
Risk, Failure, and Important Steps (Video 10 Part 2)4分鐘
Language Focus - Comparative Structures (Video 11 Part 1)4分鐘
Language Focus - Comparative Structures (Video 11 Part 2)2分鐘
Language Focus - Comparative Structures (Video 11 Part 3)2分鐘
14 個閱讀材料
Overview of the Unit5分鐘
Video/Listening: Elon Musk's Journey to Mars2分鐘
Game 1: Unit 1 Vocabulary Flashcards6分鐘
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5分鐘
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7分鐘
BASIC: Women taxi startups gaining speed globally5分鐘
ADVANCED: Women taxi startups gaining speed globally7分鐘
“This recent grad brewed a startup by managing the details”5分鐘
“'Impact Entrepreneurship' places importance on social consciousness"7分鐘
“Many paths lead to successful business startups”5分鐘
“Entrepreneurs find new ways to address housing shortages"10分鐘
Video: “Ludwick Marishane: A bath without water”4分鐘
“Broadway rallies to save a beloved diner"4分鐘
Game: Unit 1 Vocabulary Flashcards5分鐘
13 個練習
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10分鐘
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8分鐘
Check Your Understanding: "Women taxi startups gaining speed globally"8分鐘
Check Your Understanding: "This recent grad brewed a startup by managing the details"4分鐘
Game 2: Identifying Different Types of Products6分鐘
Game 3: Creating Product Descriptions10分鐘
Game 4: Correlative Connectors & Sentence Connectors12分鐘
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10分鐘
Game: Connector Practice Activity10分鐘
Check Your Understanding: "Many paths lead to successful business startups"6分鐘
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10分鐘
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6分鐘
Check Your Understanding: "Broadway rallies to save a beloved diner"6分鐘
2
章節
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
19 個視頻（共 65 分鐘）, 12 個閱讀材料, 10 個測驗
19 個視頻
Unlockable Achievement分鐘
Informal Research - Advantages and Disadvantages (Video 2)5分鐘
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2分鐘
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4分鐘
Language Focus - Listening Strategies (Video 4 Part 1)4分鐘
Language Focus - Listening Strategies (Video 4 Part 2)2分鐘
Unlockable Achievement分鐘
Creating a Survey (Video 5 Part 1)6分鐘
Creating a Survey (Video 5 Part 2)4分鐘
Language Focus - Questions and Intonation (Video 6 Part 1)2分鐘
Language Focus - Questions and Intonation (Video 6 Part 2)4分鐘
Unlockable Achievement分鐘
Collecting Data (Video 7)5分鐘
Evaluating Results (Video 8)6分鐘
Unlockable Achievement分鐘
Completing Assessment 2 (Video 9 Part 1)6分鐘
Completing Assessment 2 (Video 9 Part 2)1分鐘
Unlockable Achievement分鐘
12 個閱讀材料
Overview of the Unit1分鐘
Game 1: Unit 2 Vocabulary Flashcards5分鐘
BASIC: Washington state's new apple joining a changing industry5分鐘
ADVANCED: Washington state's new apple joining a changing industry7分鐘
BASIC: Bugs are the new food4分鐘
ADVANCED: Bugs are the new food5分鐘
Samples of Question Forms and Intonation (for Assessment 1)2分鐘
Samples of Question Forms (for Assessment 1, option 2)10分鐘
Assessment 2 Model10分鐘
“Taiwanese business seeks specialized markets”5分鐘
“People who bring their own grocery bags are more likely to buy junk food”5分鐘
Game: Unit 2 Vocabulary Flashcards6分鐘
9 個練習
Check Your Comprehension: "Washington state's new apple joining a changing industry"8分鐘
Game 2: More Practice with Comparative Language12分鐘
Check Your Comprehension: "Bugs are the new food"10分鐘
Game 3: Creating Survey Questions6分鐘
Questions12分鐘
Analyzing Sample Survey Data14分鐘
Game: Question Matching Practice Activity10分鐘
Check Your Understanding: "Taiwanese business seeks specialized markets"8分鐘
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4分鐘
3
章節
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
10 個視頻（共 39 分鐘）, 8 個閱讀材料, 6 個測驗
10 個視頻
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5分鐘
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4分鐘
Unlockable Achievement分鐘
Business description, including management and operations (Video 3)5分鐘
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3分鐘
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3分鐘
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3分鐘
Marketing: Part Two (Business Plan) (Video 5 Part 1)5分鐘
Marketing: Part Two (Business Plan) (Video 5 Part 2)3分鐘
8 個閱讀材料
Overview of Unit 31分鐘
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5分鐘
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7分鐘
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5分鐘
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7分鐘
“50 business ideas you can start for under $100"7分鐘
"Chilean government seeks to boost female-led start-ups"5分鐘
Game: Unit 3 Vocabulary Flashcards7分鐘
6 個練習
Game 1: Practice with degree complements and intensifiers34分鐘
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10分鐘
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10分鐘
Game 2: Sorting the 4 Ps24分鐘
Check your Understanding: "50 business ideas you can start for under $100"10分鐘
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8分鐘
4
章節
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
9 個視頻（共 36 分鐘）, 3 個閱讀材料, 5 個測驗
9 個視頻
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6分鐘
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4分鐘
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3分鐘
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3分鐘
Strategic Language Focus - Describing Financials (Video 9)5分鐘
Creating a brief business plan (Video 10 Part 1)3分鐘
Creating a brief business plan (Video 10 Part 2)3分鐘
Unlockable Achievement分鐘
3 個閱讀材料
Template and Model for Brief Business Plans (for Assessment 2)5分鐘
"Ethiopians hope start-ups turn into business success"5分鐘
Game: Unit 3 Vocabulary Flashcards7分鐘
4 個練習
Game 3: Vocabulary: Word problems matching numbers with words18分鐘
Game 4: Vocabulary: Word problems matching numbers with words22分鐘
Game 5: Interpreting Results24分鐘
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8分鐘
4.8
50%
83%
14%
熱門審閱
創建者 AS•Nov 6th 2016
What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course
創建者 FF•Jan 28th 2017
A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!
講師
Amy Nichols
Manager of International Research and Program DevelopmentEnglish Language Programs
James Riedel
Executive DirectorEnglish Language Programs
關於 University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
常見問題
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.
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