Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
提供方
English for Business and Entrepreneurship
宾夕法尼亚大学
課程信息
880,172 次近期查看
學生職業成果
54%
完成這些課程後已開始新的職業生涯
56%
通過此課程獲得實實在在的工作福利
16%
加薪或升職
您將獲得的技能
Business PlanMarket ResearchEnglish LanguageEntrepreneurship
學生職業成果
54%
完成這些課程後已開始新的職業生涯
56%
通過此課程獲得實實在在的工作福利
16%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
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初級
完成時間大約為25 小時
建議：5 weeks of study, 2-4 hours/week
英語（English）
字幕：英語（English）
教學大綱 - 您將從這門課程中學到什麼
完成時間為 8 小時
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
完成時間為 8 小時
23 個視頻 （總計 83 分鐘）, 13 個閱讀材料, 13 個測驗
23 個視頻
Course Introduction Part I - Course Overview (Video 2)4分鐘
Course Introduction Part II - Using the Course Site (Video 3)4分鐘
Unlockable Achievement9
What is Entrepreneurship? (Video 4 Part 1)2分鐘
What is Entrepreneurship? (Video 4 Part 2)5分鐘
Language Focus - Reading Skills (Video 5 Part 1)2分鐘
Language Focus - Reading Skills (Video 5 Part 2)5分鐘
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6分鐘
Why Entrepreneurship? (Video 6 Part 2)2分鐘
Ideas, Products, and Opportunities (Video 7)6分鐘
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7分鐘
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2分鐘
Deciding on a Type of Startup (Video 9 Part 1)5分鐘
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3分鐘
Risk, Failure, and Important Steps (Video 10 Part 1)4分鐘
Risk, Failure, and Important Steps (Video 10 Part 2)4分鐘
Language Focus - Comparative Structures (Video 11 Part 1)4分鐘
Language Focus - Comparative Structures (Video 11 Part 2)2分鐘
Language Focus - Comparative Structures (Video 11 Part 3)2分鐘
13 個閱讀材料
Overview of the Unit5分鐘
Video/Listening: Elon Musk's Journey to Mars2分鐘
Game 1: Unit 1 Vocabulary Flashcards6分鐘
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5分鐘
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7分鐘
African women entrepreneurs think big and share dreams10分鐘
“This recent grad brewed a startup by managing the details”5分鐘
Young Entrepreneurs Win Million-Dollar Prize10分鐘
“Many paths lead to successful business startups”5分鐘
“Entrepreneurs find new ways to address housing shortages"10分鐘
Video: “Ludwick Marishane: A bath without water”4分鐘
“Broadway rallies to save a beloved diner"4分鐘
Game: Unit 1 Vocabulary Flashcards5分鐘
13 個練習
Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10分鐘
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30分鐘
Check Your Understanding: "African women entrepreneurs think big and share dreams"6分鐘
Check Your Understanding: "This recent grad brewed a startup by managing the details"30分鐘
Game 2: Identifying Different Types of Products30分鐘
Game 3: Creating Product Descriptions30分鐘
Game 4: Correlative Connectors & Sentence Connectors30分鐘
Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"
Game: Connector Practice Activity30分鐘
Check Your Understanding: "Many paths lead to successful business startups"30分鐘
Check Your Understanding: Entrepreneurs find new ways to address housing shortages30分鐘
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30分鐘
Check Your Understanding: "Broadway rallies to save a beloved diner"30分鐘
完成時間為 8 小時
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
完成時間為 8 小時
20 個視頻 （總計 67 分鐘）, 11 個閱讀材料, 10 個測驗
20 個視頻
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5分鐘
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2分鐘
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4分鐘
Language Focus - Listening Strategies (Video 4 Part 1)4分鐘
Language Focus - Listening Strategies (Video 4 Part 2)2分鐘
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6分鐘
Creating a Survey (Video 5 Part 2)4分鐘
Language Focus - Questions and Intonation (Video 6 Part 1)2分鐘
Language Focus - Questions and Intonation (Video 6 Part 2)4分鐘
Language Focus: Sample questions and intonation2分鐘
Unlockable Achievement6
Collecting Data (Video 7)5分鐘
Evaluating Results (Video 8)6分鐘
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6分鐘
Completing Assessment 2 (Video 9 Part 2)1分鐘
Unlockable Achievement9
11 個閱讀材料
Overview of the Unit1分鐘
Game 1: Unit 2 Vocabulary Flashcards5分鐘
BASIC: Washington state's new apple joining a changing industry5分鐘
ADVANCED: Washington state's new apple joining a changing industry7分鐘
BASIC: Bugs are the new food4分鐘
ADVANCED: Bugs are the new food5分鐘
Samples of Question Forms and Intonation (for Assessment 1)2分鐘
Assessment 2 Model10分鐘
“Taiwanese business seeks specialized markets”5分鐘
“People who bring their own grocery bags are more likely to buy junk food”5分鐘
Game: Unit 2 Vocabulary Flashcards6分鐘
9 個練習
Check Your Comprehension: "Washington state's new apple joining a changing industry"30分鐘
Game 2: More Practice with Comparative Language30分鐘
Check Your Comprehension: "Bugs are the new food"30分鐘
Game 3: Creating Survey Questions30分鐘
Unit 2, Assessment 1: Questions and Intonation30分鐘
Analyzing Sample Survey Data30分鐘
Game: Question Matching Practice Activity30分鐘
Check Your Understanding: "Taiwanese business seeks specialized markets"30分鐘
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30分鐘
完成時間為 4 小時
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
完成時間為 4 小時
10 個視頻 （總計 39 分鐘）, 8 個閱讀材料, 6 個測驗
10 個視頻
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5分鐘
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4分鐘
Unlockable Achievement9
Business description, including management and operations (Video 3)5分鐘
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3分鐘
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3分鐘
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3分鐘
Marketing: Part II: Business Plan (Video 5 Part 1)5分鐘
Marketing: Part II: Business Plan (Video 5 Part 2)3分鐘
8 個閱讀材料
Overview of Unit 31分鐘
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5分鐘
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7分鐘
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5分鐘
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7分鐘
“50 business ideas you can start for under $100"7分鐘
"Chilean government seeks to boost female-led start-ups"5分鐘
Game: Unit 3 Vocabulary Flashcards7分鐘
6 個練習
Game 1: Practice with degree complements and intensifiers30分鐘
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"30分鐘
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30分鐘
Game 2: Sorting the 4 Ps30分鐘
Check your Understanding: "50 business ideas you can start for under $100"30分鐘
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30分鐘
完成時間為 3 小時
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
完成時間為 3 小時
9 個視頻 （總計 36 分鐘）, 3 個閱讀材料, 5 個測驗
9 個視頻
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6分鐘
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4分鐘
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3分鐘
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3分鐘
Strategic Language Focus - Describing Financials (Video 9)5分鐘
Creating a brief business plan (Video 10 Part 1)3分鐘
Creating a brief business plan (Video 10 Part 2)3分鐘
Unlockable Achievement9
3 個閱讀材料
Template and Model for Brief Business Plans (for Assessment 2)5分鐘
It's a startup world!10分鐘
Game: Unit 3 Vocabulary Flashcards7分鐘
4 個練習
Game 3: Vocabulary: Word problems matching numbers with words30分鐘
Game 4: Vocabulary: Word problems matching numbers with words30分鐘
Game 5: Interpreting Results30分鐘
Check Your Understanding: "It's a startup world!"
4.8
633 條評論來自English for Business and Entrepreneurship的熱門評論
What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course
With this course, I can have more knowledge in doing business, starting from having ideas to having funds and operating the startup. Hope to learn more about business process through other course.
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.
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