Scale Up Your Startup - Product, Processes, People. Learn the main points of a growth mindset and apply these as you scale up the products, processes, and people components of your business.

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Scale Up Your Startup 專項課程IE商学院

您將獲得的技能

Leadership
Management
strategy
Entrepreneurship
Business Strategy
Leadership And Management
Problem Solving
Strategic Management
Business Process

關於此專項課程

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to: Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

應用的學習項目

In the Scaleup Specialization projects in each course, learners will focus on how a scaleup in their area or region of the world has addressed the scaleup challenges discussed in each course. Students who complete the Capstone will also research and write an industry piece, in the style of a longform magazine article, on one company in particular and their journey through the scaleup process.

可分享的證書

完成後獲得證書

100% 在線課程

立即開始，按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

中級

At least two years of business experience, with experience of working in (or owning) a startup useful but not required.

完成課程大約需要 4 個月

建議進度：3 小時/週

英語（English）

字幕：英語（English）

可分享的證書

完成後獲得證書

100% 在線課程

立即開始，按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

中級

At least two years of business experience, with experience of working in (or owning) a startup useful but not required.

完成課程大約需要 4 個月

建議進度：3 小時/週

英語（English）

字幕：英語（English）

專項課程的運作方式

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習，請直接註冊專項課程，或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時，您將自動訂閱整個專項課程。您可以只完成一門課程，您可以隨時暫停學習或結束訂閱。訪問您的學生面板，跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個（些）項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程，則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後，您會獲得一個證書，您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

此專項課程包含 4 門課程

課程1

課程 1

Why Scale a Startup?

If you want to find out how to begin to scale up a company, this course is for you! This course will guide you through all the key questions you need to ask yourself to prepare to scale up a startup, provide you with the necessary frameworks to begin the scaleup process, and offer insights from real, successful companies who have been in your shoes before and have made the transition.

After taking this course, you will be able to: identify the key challenges to scaling up and list possible solutions to these problems; discuss the differences between growing and scaling; offer tips on how to make your company weatherproof (identify risk and offer strategies to mitigate these risks); and explain common best practices for scaling up effectively and efficiently. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Make your scaleup journey as smooth and surprise-free as possible - with this course, you´ll know the types of issues that arise in most scaleups and learn how to solve them.

課程2

課程 2

Scaling Product and Processes

Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth.

課程3

課程 3

Building Culture in a Scale Up

Company culture changes in the shift from startup to scaleup – and as the company moves and incorporates different people profiles and roles, culture becomes increasingly vital in ensuring that everyone understand the company´s mission, values, strategy, and objectives.

This course will help you get that crucial culture piece within your scaleup right. You´ll discover the role (and relationship between) the company founder and the company culture in ensuring a successful transition to scaleup, gain insights on how and why to build and foster diverse teams, and understand the critical importance of corporate governance structures so you can implement the structures that make sense for your organization. Culture can be your company´s superpower, and with this course, you´ll be able to build and maintain the company culture that will bolster your company through the scaleup phase – and beyond.

課程4

課程 4

Scale Up Specialization Capstone

This Capstone course is aimed at learners who have experience of working in a startup and want to scale up their business and want to bring together what they have learned in the three previous courses on scaling up a startup (Scale Up Your Startup, Scaling Product and Processes, and Building Culture in a Scaleup).

Through the Capstone Project, you´ll showcase your understanding of the key issues a scaleup faces and how to overcome these issues and challenges - from the initial moment when scaling up becomes a possibility, through transitions in product and processes, to the creation of a strong, effective, and resilient company culture that will last. For the project, you´ll profile a company and go in depth to find out how that company scaled, producing a polished and comprehensive piece of writing that demonstrates your understanding of the scaleup journey. After completing this Capstone project, you will have developed insights into why companies scale up, how they plan for the scaleup phase, how they scale up product and processes, how they adapt their sales and marketing strategies, how operations are affected, and how they build and maintain a productive, effective and diverse company culture through the scaleup phase.

授課教師

Coursera QA Team

Test

2,669 個學生

5 門課程

Joe Haslam

793 個學生

4 門課程

提供方

IE商学院

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

常見問題

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有助学金吗？
是的。如果您负担不起学习计划的注册费，则可以在选择学习计划时申请助学金或奖学金。如果您选择的学习计划提供助学金或奖学金，则您将在描述页面上看到一个申请链接。
我可以免费学习课程吗？
完成注册课程后，您可以学习专项课程中的所有课程，并且完成作业后可以获得证书。如果您只想阅读和查看课程内容，可以免费旁听该课程。如果您无法承担课程费用，可以申请助学金。
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程需要多长时间？
Each course takes approximately eight hours to complete.
What background knowledge is necessary?
Previous knowledge in running a startup or working in a startup are useful, but not required, to getting the most from this course.
Do I need to take the courses in a specific order?
Yes, they should be taken sequentially (Why Scale a Startup, then Scaling Products and Processes, then Building Culture in a Scaleup).
完成专项课程后我会获得大学学分吗？
No.
What will I be able to do upon completing the Specialization?
You will be able to apply your knowledge to growing your own startup exponentially, if you have a startup or work in one. You will also be able to apply the concepts learned in a general business context to help build the principles of exponential growth and scaling within any business context.

還有其他問題嗎？請訪問學生幫助中心。

Scale Up Your Startup 專項課程