Public Relations For Digital Media 專項課程

開始日期 Jul 16

Public Relations For Digital Media 專項課程

Develop PR Strategy in a Digital Age。 Prepare for a career in public relations with four hands-on courses.

本專項課程介紹

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

製作方:

courses
5 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    公共关系学导论

    當前班次:Jul 16
    課程學習時間
    4周课程,6-8小时/周
    字幕
    English

    課程概述

    What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strat
  2. 第 2 門課程

    公关关系学研究

    計劃開課班次:Aug 6
    課程學習時間
    4周课程,6-8小时/周
    字幕
    English

    課程概述

    Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in
  3. 第 3 門課程

    公关活动

    計劃開課班次:Aug 6
    課程學習時間
    4周课程,6-8小时/周
    字幕
    English

    課程概述

    One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about pu
  4. 第 4 門課程

    公共关系中的社交媒体

    計劃開課班次:Jul 23
    課程學習時間
    4 weeks, 6-8 hours per week
    字幕
    English

    課程概述

    Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social
  5. 第 5 門課程

    公共关系学毕业项目

    計劃開課班次:Aug 6
    課程學習時間
    5 weeks of study, 3-5 hours/week
    字幕
    English

    畢業項目介紹

    The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and spe

製作方

  • National University of Singapore

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

FAQs