Public Relations For Digital Media Specialization
Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.
About This Specialization
This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
About the CourseWhat is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations st
公关关系学研究Upcoming session: Jun 11
About the CoursePerhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research
About the CourseOne of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about
- 4 weeks, 6-8 hours per week
About the CourseHave you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of soci
公共关系学毕业项目Upcoming session: Jun 11
- 5 weeks of study, 3-5 hours/week
About the Capstone ProjectThe capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and
Professor, Head of Communications and New Media
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