Musician’s Professional Toolbox: Your Portfolio Career 專項課程

The Musician's Professional Toolbox is more than just a collection of career-building skills: professional musicians need strategies in place that maximize the impact of those skills. Designed for musicians at any point in their career, this course will provide learners with foundational skills necessary for managing your professional music career, including skill assessment, time management, goal setting and networking. The course can be taken by itself or as the first course in the Musician's Professional Toolbox.

In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.

They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you will use in your music career, including bio, headshots and other promotional shots, resume/CV, cover letters, and, tying everything together, your website. Perfect for young professional musicians creating promotional materials for the first time, as well as for seasoned professionals looking to up their game!