In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.
This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world.
Innovation: From Creativity to Entrepreneurship 專項課程
Innovate in a Connected World. Learn about frameworks to manage and innovate in uncertainty
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專項課程 的運作方式
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此專項課程包含 7 門課程
課程1
Strategic Innovation: Building and Sustaining Innovative Organizations
4.8
246 個評分
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers.
At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success.
Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions.
課程2
Strategic Innovation: Managing Innovation Initiatives
4.8
179 個評分
You may have noticed that what is new often behaves differently than what has become accepted over time, whether it is in a market, or a technology, or involves people and firms. Much research supports these general ideas, and this course builds on them to help you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent.
To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first challenge regards how to successfully implement innovation efforts within established firms and alongside established businesses. You then investigate the particulars of managing innovation when disruptive technologies are involved. Other topics include leadership of new product development teams, planning and evaluation of innovation initiatives, and management of innovation across organizational boundaries, as happens with alliances or virtual firms.
課程3
Creativity Toolkit I: Changing Perspectives
4.7
134 個評分
Thinking and doing the same things faster and better is not enough; we need creativity. Fortunately, creativity is a skill you can learn. This course will examine when, why, and how we can be creative. It examines the cues that trigger us to consider being creative. It provides a road map of the creative process – the process of changing our perspectives – and the kinds of outcomes that result from creativity. It examines how we can go through the creative process more efficiently and more effectively by examining what is changing about our thinking and how we can make those changes. The end result is more flexible thinking that can be used to recognize and develop new opportunities.
課程4
Creativity Toolkit II: Creative Collaboration
4.7
121 個評分
Creativity requires us to collaborate with others. This course is designed to make you a better creative collaborator. Creativity can require us to bring together knowledge from different areas, often known by different people. We need to foster effective collaboration rather than have those differences lead to misunderstandings and conflict. The ideas that we generate, individually or collectively, will be evaluated by others, such as bosses, funders, and customers. These audiences will likely have different concerns when they hear about your ideas and are likely to evaluate ideas differently than you do. We need to pitch our ideas in ways that get others excited about them, rather than bored or confused, so that we can expand the group of collaborators in our creative efforts.
講師
E. Geoffrey Love
Associate ProfessorDepartment of Business Administration, Gies College of Business
Thomas E. Parkinson
Visiting ProfessorUniversity of Illinois College of Business
Raj Echambadi
Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic InnovationDepartment of Business Administration, College of Business
Jeffrey Loewenstein
Associate Professor of Organizational BehaviorDepartment of Business Administration
Jack Goncalo
ProfessorDepartment of Business Administration
Jeff Flesher
PhD立即開始攻讀碩士學位
此 專項課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
關於 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程需要多长时间？
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
What background knowledge is necessary?
No background knowledge is required to complete this specialization.
Do I need to take the courses in a specific order?
It is recommended that the courses in the Specialization be taken in the order outlined. Some courses do list other courses as prerequisites. In the Capstone Project, you will have the opportunity to synthesize your learning in all six courses and apply your combined skills in a final project.
完成专项课程后我会获得大学学分吗？
iMBA courses in Coursera do not carry University of Illinois credit on their own. Each course has an enhanced for-credit component. You can earn academic credit if you combine an iMBA Coursera course with the enhanced for-credit component offered on the University of Illinois platform. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Specialization?
Once you complete the specialization, you will be able to develop an entrepreneurial mindset and understand how to manage and innovate in uncertainty. Understand when, why, and how to think creatively. Assess the feasibility of a new venture and the diversity of challenges involved.
此专项课程中每门课程的开课频率为多久？
Each course in the Specialization is offered on a regular schedule with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
I’m interested and have more questions about the iMBA. Where do I go for more information?
Please find more information at https://www.coursera.org/course/imba and http://onlinemba.illinois.edu/, or email your questions to onlineMBA@illinois.edu.
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