The Esports Management Specialization prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year growth of +38%. Speak knowledgeably about the history, community, and business of esports with future employers and other stakeholders in the industry. Individuals aspiring to launch or already beginning their career in the business of esports. This program suits game developers, finance professionals, community managers, marketers, and project managers. Overview of esports will introduce learners to the roles and influences that game developers have in the industry. Learners get a glimpse into the structures of an organization and how it builds a brand. Learners will also be informed of the jobs available in esports and where to get started in order to be involved.
您將學到的內容有
Examine relationships in the esports communities and understand how their different roles affect each other.
Explore esports from behind the scenes and learn what it means to be involved in esports.
Learn the structures of what an esports organizations might look like and build the groundwork for an understanding of the esports industry.
Understand the roles and influences that game developers have in the industry.
您將獲得的技能
專項課程的運作方式
加入課程
Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習，請直接註冊專項課程，或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時，您將自動訂閱整個專項課程。您可以只完成一門課程，您可以隨時暫停學習或結束訂閱。訪問您的學生面板，跟踪您的課程註冊情況和進度。
實踐項目
每個專項課程都包括實踐項目。您需要成功完成這個（些）項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程，則需要在開始之前完成其他所有課程。
獲得證書
在結束每門課程並完成實踐項目之後，您會獲得一個證書，您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。
此專項課程包含 4 門課程
Game Developers and Esports Organizations
Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have to become a successful Esport. We will examine the diagram demonstrating the various competitive structures commonly found in Esports. Esports, just like traditional sports, have their own professional organizations. These organizations strive to become successful businesses that win, make a profit, take care of their professional players, and attract a large audience. We will explore the factors that contribute to an Esports organization’s success, including branding, positioning, structuring the organization and funding sources.
Esports Teams and Professional Players
This course will be focusing on the competitive Esport team and individual professional players. Whether you are playing on a team or competing as an individual, you will find that being a professional Esports player is more complex and nuanced than most people realize. We will be talking a lot about the support staff surrounding players, the intricacy of navigating contracts, and the hardships of committing yourself to professional play. We will also be talking about the Esports media. Similar to sports, Esports has developed its own unique ecosystem of articles, videos, streaming, social media, and overall content creation. We will examine the specifics of different types of media and explain how each has its uses in making Esports more popular as a whole.
Collegiate Esports and Career Planning
This course will be covering hot topics in the Esports industry. With Esports exploding in popularity over the last ten years, there are a lot of issues to discuss. We will also be talking about collegiate Esports and career planning in order to understand all the different avenues and to examine the choices available for you as you pave your way through the Esports world. We will examine collegiate Esports, as that is generally the first step, but we will be covering general career planning too.
Esports Management Capstone Project
We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.
講師
Henry Ngo
Program Manager關於 加州大学尔湾分校
常見問題
退款政策是如何规定的？
我可以只注册一门课程吗？
可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
有助学金吗？
我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程需要多长时间？
30 hours.
What background knowledge is necessary?
This specialization is designed for beginners with no background knowledge.
Do I need to take the courses in a specific order?
It is recommended to take the courses in order.
完成专项课程后我会获得大学学分吗？
You will be able to transfer into the UCI DCE program with the completion of the specialization.
What will I be able to do upon completing the Specialization?
Determine the different ways game developers affect Esports and suggest opportunities they could take to better support their Esport.Describe common Esport organizational structures and suggest additional employee roles that could support the organization further.Explain the nuances of the Esports player profession and the implications of being a full-time player.Identify various forms of Esports journalism and communicate a favored type to consume.Debate divisive Esports topics respectfully in and outside of the classroom.Develop specific action items to advance future Esports participation goals.
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