- Marketing Optimization
- Search Engine Marketing (SEM)
- Social Media
- Mobile Marketing
- Marketing Analytics
- Marketing
- Brand Management
- Experience Design
- E-Commerce
- Landing Page
- ad campaigns
- Search Engine Marketing
E-Marketing 專項課程
Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.
3,424 人已註冊
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E-Marketing 專項課程加州大学尔湾分校您將學到的內容有
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Develop an audience persona based on a target audience.
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關於此 專項課程
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In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
應用的學習項目
In this specialization, our goals are to:
-Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
-Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
-Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
-Apply testing and analytics to optimize your marketing efforts and improve business outcomes
可分享的證書
完成後獲得證書
100% 在線課程
立即開始，按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
完成課程大約需要 3 個月
建議進度：3 小時/週
英語（English）
字幕：英語（English）, 越南語, 爪哇語
可分享的證書
完成後獲得證書
100% 在線課程
立即開始，按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
完成課程大約需要 3 個月
建議進度：3 小時/週
英語（English）
字幕：英語（English）, 越南語, 爪哇語
專項課程的運作方式
加入課程
Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習，請直接註冊專項課程，或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時，您將自動訂閱整個專項課程。您可以只完成一門課程，您可以隨時暫停學習或結束訂閱。訪問您的學生面板，跟踪您的課程註冊情況和進度。
實踐項目
每個專項課程都包括實踐項目。您需要成功完成這個（些）項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程，則需要在開始之前完成其他所有課程。
獲得證書
在結束每門課程並完成實踐項目之後，您會獲得一個證書，您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。
此專項課程包含 3 門課程
Identifying, Attracting, and Growing Your Digital Audience
159 個評分
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Strategies for Converting and Retaining Customers Online
51 個評分
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Mobile Marketing, Optimization Tactics, and Analytics
24 個評分
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
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加州大学尔湾分校
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
常見問題
退款政策是如何规定的？
我可以只注册一门课程吗？
有助学金吗？
我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
完成专项课程需要多长时间？
What background knowledge is necessary?
Do I need to take the courses in a specific order?
完成专项课程后我会获得大学学分吗？
What will I be able to do upon completing the Specialization?
還有其他問題嗎？請訪問 學生幫助中心。
