Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.

4.3

星

20 個評分

Stephane Muller

提供方

E-Marketing 專項課程加州大学尔湾分校

您將學到的內容有

Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online

Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

Apply testing and analytics to optimize your marketing efforts and improve business outcomes

Develop an audience persona based on a target audience.

您將獲得的技能

Marketing OptimizationSearch Engine Marketing (SEM)Social MediaMobile MarketingMarketing AnalyticsMarketingBrand ManagementExperience DesignE-CommerceLanding Pagead campaignssearch engine marketing

關於此專項課程

7,267 次近期查看

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

應用的學習項目

In this specialization, our goals are to:

-Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online

-Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

-Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices

-Apply testing and analytics to optimize your marketing efforts and improve business outcomes

可分享的證書

完成後獲得證書

100% 在線課程

立即開始，按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

完成課程大約需要 3 個月

建議進度：3 小時/週

英語（English）

字幕：英語（English）, 爪哇語

可分享的證書

完成後獲得證書

100% 在線課程

立即開始，按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

完成課程大約需要 3 個月

建議進度：3 小時/週

英語（English）

字幕：英語（English）, 爪哇語

此專項課程包含 3 門課程

課程1

課程 1

Identifying, Attracting, and Growing Your Digital Audience

4.3

星

20 個評分

•

8 條評論

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.

課程2

課程 2

Strategies for Converting and Retaining Customers Online

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan

課程3

課程 3

Mobile Marketing, Optimization Tactics, and Analytics

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

講師

Stephane Muller

9,117 個學生

12 門課程

提供方

加州大学尔湾分校

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

常見問題

完成专项课程后我会获得大学学分吗？
此专项课程不提供大学学分，但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
Can I just enroll in a single course?
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
我可以只注册一门课程吗？
可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
Can I take the course for free?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
我可以免费学习课程吗？
完成注册课程后，您可以学习专项课程中的所有课程，并且完成作业后可以获得证书。如果您只想阅读和查看课程内容，可以免费旁听该课程。如果您无法承担课程费用，可以申请助学金。
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程需要多长时间？
No marketing background is required, however a knowledge of basic marketing terms and concepts will be helpful.
Do I need to take the courses in a specific order?
It is recommended to take the courses in order:
Identifying, Attracting, and Growing your Digital Audience
Strategies for Converting and Retaining Customers Online
Mobile Marketing, Optimization Tactics, and Analytics
Course 3 includes a peer review activity that leverages the activities completed in Course 1 & 2 .
Will I earn university credit for completing the Specialization?
No university credit will be earned, however you will earn a certificate of completion.
完成专项课程后我会获得大学学分吗？
After completing this specialization, learners will be able to:
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
Apply testing and analytics to optimize your marketing efforts and improve business outcomes

還有其他問題嗎？請訪問學生幫助中心。