Understanding the average Facebook User

提供方
Coursera Project Network
在此指導項目中,您將:

Design a Buyer Persona and create a PDF Document.

Use Facebook Insights to discover interests of the average Facebook User.

Clock2 hours
Intermediate中級
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

您要培養的技能

  • Social Media Marketing
  • Social Media
  • Marketing Strategy
  • Social Media Platforms

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Create a Facebook Business Account.

  2. Compare charts and statistics regarding the average Facebook User.

  3. Design a Buyer Persona and create a PDF Document.

  4. Discover Facebook Insights and obtain information about your target group.

  5. Use Facebook Insights to discover interests of the average Facebook User.

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

常見問題

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