Set the Right Strategy with BCG Matrix

提供方
在此指導項目中,您將:

Explain and compute the various components that makes up the framework

Use the spreadsheet to analyze and visualize the framework for easy understanding

Apply the model to determine your strategic direction and effective allocation of resources

2 Hours
中級
無需下載
分屏視頻
英語(English)
僅限桌面

In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix. BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share). The growth vs share model provides an indication of which products an organization should invest in, those they should develop, and the ones they should get rid of. The framework is a simple but powerful tool for maximizing corporate competitiveness, and sustainability by allowing them to strike the right balance between exploitation and exploration. To demonstrate the application of the BCG matrix, we will use a spreadsheet to analyze an energy services company that has five Strategic Business Units (SBUs). The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want formulate their corporate strategy with the goal of effective resource allocation. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the BCG Matrix for long-term corporate strategic planning, and make effective investment decisions with your resources

您要培養的技能

  • Corporate strategy

  • Leadership

  • Business Strategy

  • Entrepreneurship

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Explain the BCG Matrix

  2. Compute the unit of analysis of the framework

  3. Continue with computing the unit of analysis of the framework

  4. Chart the market share and growth rate

  5. Design the four quadrants of the model

  6. Make strategic decisions with the results of the analysis

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

購買指導項目後,您將獲得完成指導項目所需的一切,包括通過 Web 瀏覽器訪問云桌面工作空間,工作空間中包含您需要了解的文件和軟件,以及特定領域的專家提供的分步視頻說明。

由於您的工作空間包含適合筆記本電腦或台式計算機使用的雲桌面,因此指導項目不在移動設備上提供。

指導項目授課教師是特定領域的專家,他們在項目的技能、工具或領域方面經驗豐富,並且熱衷於分享自己的知識以影響全球數百萬的學生。

您可以從指導項目中下載並保留您創建的任何文件。為此,您可以在訪問云桌面時使用‘文件瀏覽器’功能。

指導項目不符合退款條件。 請查看我們完整的退款政策

指導項目不提供助學金。

指導項目不支持旁聽。

您可在頁面頂部點按此指導項目的經驗級別,查看任何知識先決條件。對於指導項目的每個級別,您的授課教師會逐步為您提供指導。

是,您可以在瀏覽器的雲桌面中獲得完成指導項目所需的一切。

您可以直接在瀏覽器中於分屏環境下完成任務,以此從做中學。在屏幕的左側,您將在工作空間中完成任務。在屏幕的右側,您將看到有授課教師逐步指導您完成項目。