Product and Service Development: Empathy Mapping with Miro

4.9
17 個評分
提供方
Coursera Project Network
在此指導項目中,您將:

Create a customer Empathy Map by utilizing the Miro platform

Define and apply refinement to the Empathy Map in a hands-on scenario

Examine opportunities and next strategic steps

Clock2 hours
Beginner初級
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.

您要培養的技能

customer segmentation analysisProduct DevelopmentMarketingAgile ManagementBusiness Strategy

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate the customer persona, and define Think

  3. Define See, Hear from the persona's data

  4. Define Does, Pains, and Gains

  5. Tips for next phase of development

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

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