Measure a Marketing Strategy using Facebook Insights

提供方
Coursera Project Network
在此免費指導項目中,您將:

Understand tactics to improve a Facebook Marketing Strategy.

Understand how to use Facebook Insights and where to find them.

Understand how to read Facebook Insights, and shift marketing efforts accordingly.

在面試中展現此實踐經驗

Clock2 hours
Beginner面向初學者
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

None.

您要培養的技能

  • Marketing
  • Research
  • strategy

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.

  2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.

  3. Differentiate Facebook Page Insights from Audience Insights.

  4. Develop Facebook marketing strategies that strategically influence Page Insights.

  5. Understand how to read the data from Insights.

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

常見問題

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