Introduction to Customer Journey Mapping in Miro

Coursera Project Network

Understand the purpose of customer journey maps and how they support the User Experience (UX).

Consider the components of customer journey maps and identify use cases for them.

Understand the team approach to developing a journey schematic, visualize the customer journey and explore maps in Miro.

Clock2 hours
Comment Dots英語(English)

By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities. To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


User Experience (UX)Target Customer PersonasBusiness IntelligenceCustomer Journey Map (CJM)User Interface (UI)



  1. Review the value of customer journey mapping, the fundamentals of User Interface (UI) design, and how both support the User Experience (UX).

  2. Identify components of customer journey maps and consider the benefits of mapping the customer journey.

  3. Frame the customer journey, understand the team approach to developing a journey schematic, and explore maps in Miro.

  4. Explore the templates and tools available and begin designing the customer journey map in Miro.

  5. Apply knowledge of the customer journey to the project scenario, identify touchpoints, and consider next steps in Miro.






還有其他問題嗎?請訪問 學生幫助中心