How to Use the CPM to Analyze and Set Your Strategy

提供方
在此指導項目中,您將:

Design the Competitive Profile Matrix (CPM) to analyze you industry

Examine the Critical Success Factors (CSFs) that determines success in your industry

Formulate the right strategy for your organization given the result of the analysis of your industry

2 Hours
中級
無需下載
分屏視頻
英語(English)
僅限桌面

In this 1-hour long project-based course, you will learn how to analyze your industry and identify your competitive advantage with the Competitive Profile Matrix (CPM). CPM is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Critical Success Factors (CSFs). The CSFs are assigned weight based on their perceived importance, ranked based on their strengths and weaknesses, then the weight is multiplied by the rank to get the weighted score, and then the sum of the weighted score reveals the company with the dominant strengths in the industry. Essentially, the competitive profile matrix CPM allows a company to easily visualize its competitive landscape on a single page. And so, to demonstrate the application of the CPM matrix, we will use a spreadsheet to analyze a division of our energy services company together. The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the CPM to analyze your company, identify the strengths and weaknesses of the competitors, and use the model to shape your strategy

您要培養的技能

  • Leadership

  • Management

  • strategy

  • Entrepreneurship

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Design and analyze the Competitive Profile Matrix with a spreadsheet

  2. Determine the Critical Success Factors (CSFs) for your industry, and assign weight and ranking to your key competitors based on the CSFs

  3. Apply the framework to formulate strategy for your organization to create a competitive advantage

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

購買指導項目後,您將獲得完成指導項目所需的一切,包括通過 Web 瀏覽器訪問云桌面工作空間,工作空間中包含您需要了解的文件和軟件,以及特定領域的專家提供的分步視頻說明。

由於您的工作空間包含適合筆記本電腦或台式計算機使用的雲桌面,因此指導項目不在移動設備上提供。

指導項目授課教師是特定領域的專家,他們在項目的技能、工具或領域方面經驗豐富,並且熱衷於分享自己的知識以影響全球數百萬的學生。

您可以從指導項目中下載並保留您創建的任何文件。為此,您可以在訪問云桌面時使用‘文件瀏覽器’功能。

指導項目不符合退款條件。 請查看我們完整的退款政策

指導項目不提供助學金。

指導項目不支持旁聽。

您可在頁面頂部點按此指導項目的經驗級別,查看任何知識先決條件。對於指導項目的每個級別,您的授課教師會逐步為您提供指導。

是,您可以在瀏覽器的雲桌面中獲得完成指導項目所需的一切。

您可以直接在瀏覽器中於分屏環境下完成任務,以此從做中學。在屏幕的左側,您將在工作空間中完成任務。在屏幕的右側,您將看到有授課教師逐步指導您完成項目。