How to Analyze Tweet Engagement with Twitter Analytics

提供方
Coursera Project Network
在此指導項目中,您將:

Create a Twitter account for a business.

Navigate the Twitter Analytics Dashboard.

Make marketing decisions based on Twitter Analytics data.

Clock1.5 hours
Intermediate中級
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques. This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.

您要培養的技能

  • Marketing Communications
  • Market Analysis
  • Digital Marketing
  • Social Media Marketing
  • Social Media

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Get Started with Twitter

  2. Navigate the Twitter Analytics Interface

  3. Identify Useful Twitter KPI's

  4. Analyze the Tweet

  5. Launch into Twitter Ads

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

常見問題

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