Custom Attribution Modeling with Google Analytics

4.5
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Coursera Project Network
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在此指導項目中,您將:

Understand and describe attribution modeling standards

Build and share a custom Analytics attribution model

Export data to elaborate it in Spreadsheets

Clock1 hour
Beginner初級
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

您要培養的技能

  • Digital Marketing
  • Marketing
  • Advertising
  • Analytics
  • Attribution (Marketing)

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Familiarize with Google Analytics interface

  2. Understand goals, conversions, Multi Channel Funnels and attribution models

  3. Apply and compare attribution models

  4. Personalize Multi Channel Funnels

  5. Custom build a Google Analytics attribution model

  6. Share a custom attribution model

  7. Export data for utilization in external tools

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

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