Create a Professional Automated Landing Page using Mailchimp

4.9
10 個評分
提供方
Coursera Project Network
在此免費指導項目中,您將:

Design a lead generation landing page with a lead magnet from scratch

Create an email automation campaign with a high converting Call to Action (CTA)

在面試中展現此實踐經驗

Clock1 hour
Beginner面向初學者
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar. By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

No prior experience in email marketing required.

您要培養的技能

  • email automation
  • MailChimp
  • lead magnet
  • landing page design
  • Email Marketing

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Creating a Mailchimp Account

  2. Mailchimp Dashboard Overview

  3. Exploring & Selecting a suitable Template

  4. Designing a Landing Page with a Lead Magnet from scratch

  5. Email Automation with Call To Action (CTA)

  6. Testing the Landing page & Email Automation

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

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