Create an A/B web page marketing test with Google Optimize

4.9
14 個評分
提供方
Coursera Project Network
在此免費的指導 項目中,您將:

Set up Google Optimize with Google Analytics

Create an A/B test web page marketing experience

Refine weight, audience targeting, activation and other advanced options

在面試中展現此實踐經驗

Clock1.5 hours
Beginner面向初學者
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

您要培養的技能

AnalyticsMarketingA/B Testinggoogle optimize

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Intro and get started with Google Optimize

  2. Activate Google Optimize, Analytics and install the extension

  3. Create a sample Google Site

  4. Install Optimize, Analytics and set up the first experience

  5. Create a page variant for A/B testing

  6. Set up page and audience targeting

  7. Create objectives

  8. Finish additional settings, traffic allocation and activation events

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

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