Create an Advertising Concept Testing Study in Qualtrics

提供方
在此免費指導項目中,您將:
2 Hours
中級
無需下載
分屏視頻
英語(English)
僅限桌面

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

您要培養的技能

  • Market Research

  • Advertising

  • Branding

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題