Create a Brand Awareness Survey in Qualtrics

提供方
Coursera Project Network
在此免費指導項目中,您將:

Develop a Deeper Understanding of Market Research.

Create and Edit a Brand Awareness Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Brand Awareness Survey.

在面試中展現此實踐經驗

Clock2 Hours
Beginner面向初學者
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

None

您要培養的技能

  • Marketing
  • Research
  • Branding

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Understand the value of Strategic Marketing Research and create a free Qualtrics account.

  2. Choose a survey template in Qualtrics and navigate the landing page.

  3. Format the Brand Awareness and Performance Survey.

  4. Draft survey questions/answer choices and personalize the template to fit brand objectives.

  5. Survey finalization and distribution.

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

常見問題

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