Welcome back. We've covered the principles of good writing. The things that you need to keep in mind every time that you create a document. And we've talked a little bit about how much design really matters in the impression that you make on your audience. Now, we're going to get in to the nuts and balls of how your organize your documents. I can't emphasize enough how important good organization is to good writing. [SOUND] You simply can't write well without it. Good organization is easy. It follows a formula. I'm going to teach it to you. You'll be able to apply it everywhere. But it does take discipline. You need to create a habit, and apply this to every document that you write. Remember, Good organization can overcome poor writing. Good writing can't over come poor organization. >> Let me butt in here. In graphic design, it's exactly the same way. Designing without having some kind of a structure in mind, first is like hanging pictures before you build the house. It doesn't make sense. It leads to total chaos. >> Yeah, yeah, yeah. We're onto something here. Because ultimately, what connects writing, design, and public presentation, is the sense of organization. And I think in a way, it comes down to kind of thinking in terms of a page. Like the page is the space that you can live in. And you have to organize that page so that you can live in it comfortably. Yeah? >> Yeah, and so that your audience can move about it comfortably as well. Look at this website that I found years ago. It's so poorly design, there's absolutely no sense of structure here. It's as if someone was simply guessing. >> Well, the problem is, though, when you write sentences, you don't see them as quickly visually like that bad design but if you're writing sentences and paragraphs that aren't well organized, that's the exact same effect that you have on your audience. >> And with design, it is obvious. Look now at this website with just a bit of organization structure introduced to it. >> It's transformed. >> It's a lot better, that's a lot better. >> A hundred percent, it's a home run. >> The principles that you're learning in our courses apply across the board. You're going to feel more powerful, and clear, and be able to really present yourself as the best possible professional. And that's our goal. Our goal is that your ideas will shine. So many writers flounder around or spend all their time writing really beautiful sentences. The problem is, if you spend all your time writing beautiful sentences, and you don't organize them well, they simply don't add up. If your audience can't find your main ideas or follow your argument, it doesn't matter how well your sentences are written. This module teaches you the hard and fast formula for organizing your documents well and organizing your paragraphs well. You have to put in the work to make it a habit. To develop them and put them into your writing. But the results of that effort will really path, because you're ideas and you will really shine.