HABIT number 5, OBSESSED WITH IMAGE. It's my company I want to start in the commercial, I have to be the center of attention. You don't even have to think about CEO, you don't have to think about leaders to kind of understand that, just think about the schoolyard or the playground when you were a kid. Was there a kid, that just had to be in the center of everything? That had to be the one, that was going to be the center, was going to be the one that is going to make the rules for the game, was going to be the first one to do whatever has to get done. I mean, some of this starts at a very young age, and maybe there's a DNA, basis to it. But some people just have to be the center of attention, and they have to always be the one to give the presentation to their boss. They spend lots of time making themselves look good and they care more about style over substance, and man, man, this is a dangerous thing, isn't it? I mean look, we know that the modern world, we need to pay some attention to how we come across to others. Of course we do, that's part of communication, that's part of being managing with presence, and and being executive and how we think about things. So it's not that, it's unimportant of course, it is important, but boy, you see sometimes, you see these people go way over, way over the line. They just have to be the one they have to, they're the ones that elevate themselves on a pedestal, nobody else does it, they do it themselves. And anytime somebody feels the need to tell everyone else how great they are, naturally, that is going to make them less powerful and less influential because you know what, we see right through people like that, don't we? We see right through people like that, at at work and in fact, they seldom command the respect of their teams or others. And, so I think this is one that you've seen this one, you could picture, this is one that you may have experienced firsthand. William Randolph Hearst, is one of the greatest all time examples, he's the legendary mega mogul in media and newspapers, he's a little bit like, Rupert Murdoch, in more recent times. But maybe, even even bigger and he tried to control everything around him, he wanted to be seen as this giant, amazing leader, that can do anything. And and maybe some, you know, the famous movie, Orson Welles movie, Citizen Kane, some people rate Citizen Kane is the greatest American movie ever made. It's probably in a top 10 list for every movie critic, and and who was Citizen Kane, it was William Randolph Hearst, it was Orson Welles depiction of William Randolph Hearst. And just with this theme of wanting to be the center of attention, you only want to be the center of attention, if it's good attention. He couldn't stand the thought of anyone else trying to say, something negative about him. And so he tried to squash the movie, and there's a lot going into the film archives, and he discovered that he did everything he possibly could, and he had a lot of influence in Hollywood. He had a lot of influence in politics, he tried to do everything he possibly could to squash the movie, get rid of the movie, but it came out and we're looking now, many, many, many decades later. And we're looking at is one of the greatest movies ever ever made, so he didn't succeed. The idea of being obsessed with image, it also seems to go to a not just a lot of CEOs, but politicians as well, certainly Donald Trump was like this. Bill Clinton, probably was like this, and maybe to some extent almost every president or prime minister or politician has some element of this. Some more than others to be sure, as we've seen in the last decade, but being obsessed with image again, be careful on this, you gotta pay attention, you want to carry yourself well. This is not about not being able to communicate well, not being able to actually be interviewed well or be in the news. If you're at that level, those are skills, and here's the word obsession, right? This is the obsession that your image is more important, and style beats substance, and when that happens eventually, you end up paying the piper, and that's what happened number 5 is all about.
