This can be if you're lucky enough to have this problem.
It can take up a lot of your time as you respond to all these people
who are talking to you about your message.
After all this is your passion, this is the thing you're doing.
Some places will automate it so that an automatic response goes up,
people can tell.
You can tell when something's automated and not human.
Some places will set up reward systems for frequent commenters to get stars or
to reach higher levels.
But we need to, after we have been conversational and invited people, and
they've responded to us, we need to acknowledge their response.
The fourth thing I want you to talk about, and maybe this will blow up your mind,
I don't know, for this one you need to be happy.
[LAUGH] Be happy if people in your community are talking to each other and
not to you.
That's part of the way social media journalism works,
you are not the boss of anyone, I am not the boss of anyone.
I am creating a place where they like to be, where they can have a conversation.
That means I want them to cross talk and tell each other what they are thinking.
Even if I'm not involved in the exchange.
This is a healthy sign, not a bad sign.
It's sort of like you created a party and they want to be at your party, and
they're talking to each other.
When you have a party you don't have to be in everybody's conversation.
You might be in the kitchen cooking,
in social media journalism cross-talking is a healthy thing.
The last thing, the fifth thing that we really want to think about is we're
hosting these parties, these conversations, these journalistic
exchanges is we need to be in charge of the environment.
Sometimes that means we need to set up some ground rules and establish them.
You're all familiar with trolls online.
People will go in and try to mess things up for other people.
It's a constant balance between,
do I let unmoderated comments just flood in to my blog or do I moderate things?