So in the interests of not droning on and on, let's have a look at
just the first few rows of your Beneficiary Experience table.
So, we're not going to go through the entire table,
that would simply bore you to death.
But what you need to do is recognize that you should go through the entire table.
Trying to identify every place where you have an advantage compared to
an alternative,
every place where you have a disadvantage compared to the alternative.
There's a temptation to say, well, we'll cross that bridge when we get there, and
the reality is that you won't cross that bridge.
You won't even get to the darn bridge before you get there and
find out that you failed because you've underestimated your competition.
Better that you overestimate them and cope with it than you underestimate them and
die a horrible death.
So, working through the process now, we'll have a look just at the first few
rows of the table just to illustrate the point.
And so let's have a look now at the first row in this chart,
the first row says we're going to sell chickens at the market.
And what we're going to do now is look at the three different competing
alternatives.
Zambian Feeds as the first, free range villagers as the second,
and hen house producers in the villages as the third.
As we can see here that if they use Zambian Feeds,
the two advantages of using Zambian Feeds are, firstly, they receive more cash
because the chickens they raise are going to be better quality chickens.
The meat's going to be better quality, the weight's going to be better per unit
of feed that the animal has eaten.
And the second thing is because of that superior quality,
their going to get higher prices.
From the free range villager point of view,
the problem there is that they're not going to get any cash.
Whereas in Zambian Feeds they will get cash, and they'll get good prices.