Rewarding CLV: Merial

Loading...
宾夕法尼亚大学
4.8(7,075 個評分) | 180K 名學生已註冊
課程 1(共 6 門,商务基础 專項課程
查看授課大綱

您將學習的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

審閱

4.8(7,075 個評分)
  • 5 stars
    5,588 ratings
  • 4 stars
    1,282 ratings
  • 3 stars
    162 ratings
  • 2 stars
    25 ratings
  • 1 star
    18 ratings
AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

從本節課中
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

教學方

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。