Playboy in China

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您將學習的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

審閱

4.8(11,090 個評分)

  • 5 stars
    80.11%
  • 4 stars
    17.15%
  • 3 stars
    2.13%
  • 2 stars
    0.32%
  • 1 star
    0.27%

AT

2015年12月2日

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Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AT

2017年6月8日

Filled StarFilled StarFilled StarFilled StarFilled Star

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

從本節課中

Applied Marketing (Optional)

These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

教學方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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