Marketing 101: Building Strong Brands Part II

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宾夕法尼亚大学
4.7(6,690 個評分) | 170K 名學生已註冊
課程 1(共 6 門,商务基础 專項課程
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Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

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4.7(6,690 個評分)
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AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

從本節課中
BRANDING: Marketing Strategy and Brand Positioning

教學方

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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