Economic Value to the Customer

Loading...
查看授課大綱

您將學習的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

審閱

4.8(9,923 個評分)
  • 5 stars
    79.66%
  • 4 stars
    17.60%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.25%
AT
2017年6月8日

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

EI
2019年10月5日

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

從本節課中
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

教學方

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Placeholder

    Jagmohan Raju

    Joseph J. Aresty Professor

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。