CLV: Electronic Arts

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您將學習的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

審閱

4.8(9,895 個評分)
  • 5 stars
    79.63%
  • 4 stars
    17.62%
  • 3 stars
    2.15%
  • 2 stars
    0.33%
  • 1 star
    0.25%
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

從本節課中
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

教學方

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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