Brand Positioning

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您將學習的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

審閱

4.8(9,934 個評分)
  • 5 stars
    79.67%
  • 4 stars
    17.58%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.26%
MK
2015年12月10日

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK
2016年7月17日

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

從本節課中
BRANDING: Marketing Strategy and Brand Positioning

教學方

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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