Barriers to, and Challenges of, Customer Centricity

4.7(6,340 個評分) | 170K 名學生已註冊
課程 1(共 6 門,商务基础 專項課程


Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction


4.7(6,340 個評分)
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Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.


  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing