Awesomeness TV

Loading...
宾夕法尼亚大学
4.7(6,507 個評分) | 170K 名學生已註冊
課程 1(共 6 門,商务基础 專項課程
查看授課大綱

您將學習的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

審閱

4.7(6,507 個評分)
  • 5 stars
    5,129 ratings
  • 4 stars
    1,188 ratings
  • 3 stars
    151 ratings
  • 2 stars
    23 ratings
  • 1 star
    16 ratings
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

從本節課中
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

教學方

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。