Descriptive Data Collection: Survey Overview

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宾夕法尼亚大学
4.6(9,406 個評分) | 190K 名學生已註冊
課程 1(共 5 門,商业分析 專項課程
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您將學習的技能

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

審閱

4.6(9,406 個評分)
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  • 4 stars
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  • 3 stars
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  • 1 star
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AV

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

從本節課中
Descriptive Analytics

教學方

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Raghu Iyengar

    Associate Professor of Marketing
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    Ron Berman

    Assistant Professor of Marketing

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