When Social Influence is Anti-Social

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Social Network, Viral Marketing, Marketing, Marketing Strategy

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4.8(4,854 個評分)

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RC

2018年12月20日

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

LC

2022年7月16日

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

從本節課中

How Social Influence Shapes Behavior

教學方

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    Jonah Berger

    Marketing Professor

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