Making Messages Stick

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Social Network, Viral Marketing, Marketing, Marketing Strategy

審閱

4.7(3,968 個評分)
  • 5 stars
    79.10%
  • 4 stars
    17.31%
  • 3 stars
    2.94%
  • 2 stars
    0.40%
  • 1 star
    0.22%
RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VP

May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

從本節課中
What Makes Ideas Sticky?

教學方

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    Jonah Berger

    Marketing Professor

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