Contagious: How Things Catch On

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Social Network, Viral Marketing, Marketing, Marketing Strategy

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Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

從本節課中
What Makes Ideas Sticky?

教學方

  • Jonah Berger

    Jonah Berger

    Associate Professor of Marketing

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