Utilizing Data to Improve Marketing Strategy

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弗吉尼亚大学
4.6(940 個評分) | 82K 名學生已註冊
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您將學習的技能

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

審閱

4.6(940 個評分)
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GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

NB

Dec 28, 2015

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

從本節課中
The Marketing Process

教學方

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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