To kind of put some meat on the bones in this course, I have this example company that we'll be using as we step through the canvas. And they are called Enable Quiz. They are in the early phases of offering a hosted software solution for HR and functional managers around the job of hiring new engineers. So, this is a quizzing system that allows Helen or Hank the HR manager to sit Ross the Recruit down and say, "Okay, our job is this and it requires these three skills." This is just a quick quiz to see kind of where you are on these skill sets. And we think that this is important because Frank, who Ross is going to ultimately work for and does the second interviews, always is chronically under-investing time, and recruiting, and bringing new talent on board because they have deadlines and things they've got to deal with, and Helen wants to be able to do more because that's their primary focus. So, we think that if we build a product like this or build some pillar proxy that allows us to test whether people want it, then we're going to see interest from these folks. That's sort of the working hypothesis. If we tease this out a little bit, the problem is we need to bring in technical talent and we can help ourselves with our sort of recruitment pipeline by having a more standardized automated skills screening process. It's only sort of a first order consideration, but when we start with a lot of different candidates, it'll really help us with the kind of velocity and focus. The alternative now is a lot of things that don't work well, checking references and maybe Hank grills them a little bit on some technical things, Frank rather I'm sorry the functional manager, the person they'd work for, but they don't want to be a jerk and it's hard to be thorough that way. And our value proposition is, "Hey, we'll take care of that job because it's amenable to standardization automation and will make this critical job a little bit easier and a little bit better for you with some investment from Helen or Hank, who's already focused on this and participation by Frank or Francene who is interested but super busy. So, that is basically the kind of hypothesis that they're trying to test at Enable Quiz, and the material that you'll see as we move through the business model canvas.