Loading...

Generic Competitive Positions, Part 1

Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!

弗吉尼亚大学
4.8(1,208 個評分) | 48K 名學生已註冊
課程 1(共 5 門,商业战略 專項課程

關於 Coursera

課程、專項課程和在線學位均由全世界一流大學和教育機構的頂尖授課教師教授。

Community
Join a community of 40 million learners from around the world
Certificate
Earn a skill-based course certificate to apply your knowledge
Career
Gain confidence in your skills and further your career