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The Story of George & Geoff

Course video 8 of 19

Design thinking is not only about process and tools, it is about people as well: about you as a design thinker and about the people you want to create value for and with. And so, before we jump into the process of using design thinking to generate and test ideas, we want to first focus on your mindset, and look at whether your mind is prepared to both see and act on opportunity when it shows up in your world. We will examine this issue by looking at the stories of two very capable managers, George and Geoff, and how their differing mindsets affect their ability to lead innovation and growth. We'll also learn about the value of the Storytelling tool. By the end of this module, you'll have a better understanding of a mind prepared to see and take action when opportunity arises, and how to use the Storytelling tool.

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