Strategy and Growth

Loading...

來自 University of Virginia 的課程

企业成长战略

340 個評分

University of Virginia

企业成长战略

340 個評分

課程 3（共 5 門，Specialization Business Strategy）

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.

從本節課中

Growth through Scaling

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.

Growth Strategy5:18

Strategy and Growth3:39

Growth Alternatives7:12

Growth Risks7:00

與講師見面

Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business Administration
Darden School of Business

We've been talking about growth strategy as a potential avenue for creating value.

And remember there are lots of pressures on businesses to grow and

there are lots of sort of not very well thought through reasons to pursue growth.

And what we've been talking about Is how growth needs to be strategic.

In other words, we need to understand with clarity,

why it is we are attempting to grow.

So, remember this idea of the strategist challenge?

There's this fundamental idea that strategy is about creating value.

It's about creating, defending, developing a valuable, competitive position.

And so, it turns out this is a useful lens for thinking about and

evaluating potential growth opportunities.

Is this something that will help us advance our mission and

help us create value?

So, let's talk about this for a few moments and

just remind ourselves what this is all about.

Strategy begins with values, with understanding mission and

purpose and what kind of value it is that we're trying to create.

That gets to the core of who you are as an organization.

And do you really understand that?

That has to drive strategic decisions as you

move forward in the competitive marketplace.

And then of course, we're on the lookout for opportunities to create that value.

Are there existing, or can we create new market opportunities to create

that value in a way that others aren't creating it.

Right? Is there an opportunity for

us to occupy a niche, or expand, or create more value than we created before,

and of course that also has to do with our capabilities.

Our resources and capabilities, do we have what it takes to create this kind of

value in a way that's consistent with our purpose and mission and values?

And so, remember strategy is about putting all of these things together.

And it's at the intersection of these things that we find a valuable

competitive position.

And this is the opportunity for your business to create,

and develop, and defend the opportunity, essentially, to create value.

So, this is a useful lens for thinking about and

evaluating potential growth opportunities.

Because the key question here is,

will this potential growth opportunity allow us to create more of this value?

Will it allow us to enhance the valuable competitive position

that we currently occupy?

Or will it allow us to create a new valuable competitive position or

enhance and defend that position in some way?

So as we think about growth opportunities it's important to take a step back,

understand why you're attempting that growth.

Hopefully your answer to that question has to do with

how that growth will help you create more value.

And remember it's not enough to just say those words.

You need to understand with clarity how you're going to be able to create

more value through growth.

But it's also important to layer on top of it all of these ideas of

is it consistent with your values and your purpose.

Is it something that plays to your strengths, your capabilities.

Is it something that fills an exciting or a future or

some sort of an important market opportunity?

And so we need to think about this strategist challenge and

the objective of creating and sustaining a valuable competitive position.

And that's a very important thing to consider

as you're contemplating a particular growth opportunity.

Will it help you do that?

Will it help you do more of that?

That's the question as you're contemplating strategic growth.

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。

Coursera 致力於普及全世界最好的教育，它與全球一流大學和機構合作提供在線課程。

© 2019 Coursera Inc. 保留所有權利。

通過 App Store 下載

通過 Google Play 獲取