Week 4 Introduction

Loading...
查看授課大綱

您將學習的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

審閱

4.8(271 個評分)
  • 5 stars
    85.97%
  • 4 stars
    12.17%
  • 3 stars
    1.10%
  • 2 stars
    0.36%
  • 1 star
    0.36%
EV
2020年6月24日

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

MY
2020年11月2日

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

從本節課中
Considering the Human Nature of Customers

教學方

  • Placeholder

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Placeholder

    Thomas Kohler

    Associate Director, Pricing
  • Placeholder

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。