Week 2 Introduction

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您將學習的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

審閱

4.8(271 個評分)
  • 5 stars
    85.97%
  • 4 stars
    12.17%
  • 3 stars
    1.10%
  • 2 stars
    0.36%
  • 1 star
    0.36%
EV
2020年6月24日

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

MY
2020年11月2日

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

從本節課中
Implementing Value-based Pricing

教學方

  • Placeholder

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
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    Thomas Kohler

    Associate Director, Pricing
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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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