Separate the Pain of Paying from Consumption

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您將學習的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

審閱

4.8(181 個評分)
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    153 ratings
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    25 ratings
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    1 ratings
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

RS

Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

從本節課中
Considering the Human Nature of Customers

教學方

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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